Loss used to be private. We would suffer intimately, sharing the news no further than a hushed voice travels. Social media and the internet have transformed grief into something more visible, accessible, even unforgettable. While digital platforms offer unique ways to connect, they also create challenges when dealing with stronger emotions that we don’t feel comfortable sharing (or liking). In this blog we’ll explore how grief intersects with the digital landscape, from round-the-clock reminders to the nuances of social etiquette online, and offer some pathways for navigating loss in this era.
Grieving in a Hyper-Connected World
With the ever-present nature of technology, grieving in the digital age can feel both immediate and inescapable. News and updates reach us almost instantaneously, creating situations where reminders of a personal loss are unavoidable. Many people find themselves receiving notifications, seeing constant news of a loved one’s passing, or even being inundated by messages of consolation. This can bring both comfort and a sense of exhaustion. Visibility and immediacy can intensify the grief process, as digital platforms bring reminders to the surface over and over again.
More difficult still, when a loved one’s passing is connected to broader events or tragedies that attract media attention, it can feel as though personal grief is consumed by public narratives. In these cases, the intense media focus might overshadow the intimate experience of loss, leaving individuals feeling as though their grief isn’t fully their own. This can create an additional layer of emotional strain, where grief is not only public but also intertwined with complex media coverage that doesn’t capture the personal dimensions of loss.
The Impact of ‘Grief Etiquette’ Online
One of the unique aspects of grieving in a digital world is navigating the expectations around “grief etiquette.” For some, social media serves as a natural outlet for expressing emotions and receiving support. But knowing how or when to post about a loss on social media can be challenging. Some people feel a subtle pressure to announce or memorialise their loved ones online in a specific way, which can lead to complicated feelings around what’s “appropriate.” Social media can sometimes prompt users to conform to certain norms or behaviours, and grievers might feel judged if their expression doesn’t align with these unwritten rules.
There is also the uncertainty of never knowing how people online will respond to this kind of content, as well as the difficulty of not knowing when or how someone will receive news that is disseminated online.
“Simply being a member of a family and caring deeply about its members makes us emotionally vulnerable to the catastrophes which impact them,”Thanks to social media, I recently learned about the death of someone I did know, though we’d long been out of touch. This time I was walking across the Williamsburg Bridge when I saw the news. The last time I saw Liz was some 20 years ago. Someone posted a 35-year-old picture of the two of them dressed up for a party at college, looking exactly as I remembered them, and my heart just about broke.”
from, https://www.rewireme.com/happiness/deal-with-grief-on-social-media
On the other hand, some people may prefer not to share their loss online, choosing to grieve privately. This, too, can carry its own set of challenges, as others might misunderstand or misinterpret the decision not to post about a loss. For many, striking the balance between personal grieving needs and social expectations can be a tricky, ongoing process.
The Role of Social Media in Legacy
In the digital era, social media profiles often take on the role of “digital legacies,” spaces where friends and family continue to share memories, express grief, and pay tribute long after someone has passed. For many, these pages serve as comforting memorials, a place to revisit shared moments, and a digital scrapbook of a loved one’s life. Social media memorials can offer a sense of community for those experiencing loss, as people can read and add their own memories, providing a collective way to remember and celebrate a life.
However, there is a fine line between comfort and overwhelm. For some, constant notifications and reminders can become painful, keeping grief at the forefront and making it hard to move forward. This struggle is compounded by the permanence of social media, where each anniversary or memory prompt can rekindle grief. Additionally, these profiles can sometimes create unexpected tensions among family and friends, who may have different views on how to use or preserve a loved one’s online presence.
In their article ‘Virtual Mourning and Memory Construction on Facebook: Here Are the Terms of Use’ – Rhonda N. McEwen and Kathleen Scheaffer raise this very question on the duality of online grieving – “The immediacy of publishing comments, messages, wall posts, and photos provides Facebook mourners with a quick outlet for their emotions and a means of timely group support; however, these actions directly affect the online curation of the deceased’s self and memory and also create an environment of competition among mourners.”
Navigating Digital Reminders
Digital platforms, with their algorithms and notifications, have a way of bringing memories to the surface at unexpected times. Whether it’s a birthday reminder or a “one-year ago” memory notification, these digital triggers can be challenging for those in mourning. For some, these reminders are welcomed, treasured prompts that help keep a loved one’s memory alive. But for others, such reminders can feel like painful disruptions in the healing process, unearthing emotions when they least expect it.
For individuals who find these reminders painful, there are options to manage these triggers. Many social media platforms now offer options to memorialise accounts, limit notifications, or even remove particular memories. Setting boundaries in this way can help grievers gain a sense of control over their experience online, tailoring their digital space in a way that feels supportive rather than overwhelming.
Solutions for Coping in the Digital Era
Navigating Digital Reminders
Navigating grief in a digital landscape is a highly personal journey, and finding what feels supportive will vary from person to person. Below are some approaches for adapting digital tools to foster healing
Personal and Private Grief in the Digital Era
For those who prefer privacy, the digital era offers an array of tools that can aid in processing grief without a public lens. Journaling apps, private blogs, or digital memorials that are only shared with close friends or family provide a quieter, more intimate avenue for grieving. This option allows individuals to express their emotions fully without the pressure of social scrutiny or unsolicited advice.
“Grieving via social media accounts is not recommended as a sole source of processing or grieving, given that it can have many pitfalls of its own.”
Erin Hope Thompson, clinical psychologist and founding director of The Loss Foundation, a UK-based bereavement support
Virtual Support Networks
The internet offers unparalleled access to support networks that were once limited to in-person gatherings. Online grief support groups and virtual communities connect people from diverse backgrounds and regions, providing spaces where individuals can find support and empathy in ways that resonate with their unique experiences. These groups can be particularly beneficial for individuals experiencing niche types of loss, such as the sudden loss of a spouse or dealing with the aftermath of chronic illness.
In these virtual spaces, people often feel less isolated in their grief, finding a sense of camaraderie and understanding that might not be accessible in their immediate surroundings. Furthermore, these online connections allow grievers to share and receive support at any time, reducing feelings of loneliness and offering a sense of continuity in the healing process.
Balancing Exposure and Healing
Finding the right balance between digital exposure and personal healing is key in the grief journey. While some might find comfort in revisiting social media profiles or engaging in online support groups, others may benefit from taking time offline. Setting limits on screen time, deactivating accounts temporarily, or establishing “digital detox” days can create space for emotional recovery without the constant presence of online reminders.
Taking these breaks can also offer individuals the opportunity to connect more deeply with their emotions without digital influence, giving them space to reflect, process, and heal in a more traditional, offline setting. Balancing online and offline grieving experiences can be a healthy way to navigate the complexities of loss in a digital world.
Balancing Exposure and Healing
One of the positive aspects of grief in the digital age is the accessibility of online therapy and counselling services . With the rise of telehealth, individuals grieving a loss can now access mental health professionals from the comfort of their homes. These services allow grievers to seek one-on-one or group support without the logistical challenges of in-person visits, making therapy more accessible for those who may feel overwhelmed by in-person sessions.
Online therapy also opens up a range of specialised options, connecting individuals with grief counsellors or therapists experienced in loss and bereavement. This support can be invaluable, especially for those who may not have local access to grief resources.
Moving Forward in a Digital Age
Grieving in the digital age presents unique challenges, but also opportunities for connection, reflection, and healing. For each individual, the process of navigating digital spaces during times of loss will be different. Some may find solace in public sharing, while others may prefer private, controlled spaces. By exploring these options and establishing boundaries that feel right, individuals can craft a grief journey that honours both their personal needs and the memory of their loved one.
As technology continues to evolve, so too will the ways we interact with grief and loss. For mental health professionals and individuals alike, understanding these digital dynamics is an important step towards fostering resilience and compassion in a world where grief is increasingly shared and visible. By learning to navigate these new landscapes, we can better support ourselves and others through one of life’s most difficult experiences.